The First Step in Mastering Uncertainty is to Understand Your Attributes

Discover how your core attributes prepare you to thrive in life's most challenging moments.

Order Masters of Uncertainty

Your Complete Journey to Optimal Performance

The Attributes Book

Apply your attributes knowledge to life's most challenging moments

Learn how to leverage your unique attributes during uncertainty

Develop strategies for thriving when others are merely surviving

Build teams that excel in unpredictable environments

The Attributes Assessment

Measure your levels across all 41 attributes

Receive detailed analysis of your top and bottom attributes

Gain insights into your strengths without judgment

Use your profile to enhance performance in any domain

Masters of Uncertainty Book

Discover identity-based techniques for uncertainty

Learn frameworks for high-stakes decision making

Build trust and cohesion during challenging situations

Master leadership transitions in unpredictable environments

Beyond Attributes:

Becoming a Master of Uncertainty

Three essential concepts from Rich's new book that build on your attribute knowledge
The Attributes Book

“Success comes from recognizing and utilizing inherent strengths rather than lamenting what one lacks.”

Insight
Masters of Uncertainty shows how your attribute profile creates your unique "performance model" - similar to how different vehicles excel in different terrains. Understanding this model is key to navigating life's unpredictability.
Attributes as Performance Indicators

“Attributes are intrinsic qualities that dictate how we engage with the world, solve problems, and make decisions.”

Insight
Learn how your attributes function as the "underlying code" that drives your functionality, especially in high-stress situations.
Dynamic Subordination

“Teams that leverage an understanding of each member's attributes for dynamic subordination and role adaptation thrive amid unpredictable conditions.”

Insight
Discover how understanding the attributes of yourself and others creates the foundation for extraordinary teamwork in uncertain environments.

Your Attributes in Action

Explore the animal archetypes that represent key attributes for mastering uncertainty

Humor

How naturally can you find the funny and laugh even when times are tough? Like the pug with its comical expressions and playful personality, those with humor bring levity to difficult situations.

Identify Your Attributes

Compartmentalization

How effectively can you chunk your environment into meaningful pieces and focus on what needs immediate attention? Eagles track specific prey amid distractions, much like compartmentalizing humans who prioritize amid chaos.

Identify Your Attributes

Situational Awareness

How efficiently do you absorb and process meaningful information about your environment? Lions remain aware of their entire surroundings, just as situationally aware people process multiple inputs simultaneously.

Identify Your Attributes

Open-Mindedness

How willing are you to consider and accept new ideas and perspectives? Ravens readily explore unfamiliar objects, similar to open-minded individuals who embrace novel concepts without prejudgment.

Identify Your Attributes

Self-Efficacy

How strongly do you believe in your ability to achieve goals when the path is uncertain? Octopi solve complex puzzles confidently, mirroring people with high self-efficacy who trust their capabilities

Identify Your Attributes

Courage

How effectively do you manage your fear in order to confront danger, difficulty, or pain? Meerkats face predators despite their small size, just as courageous people confront challenges rather than avoid them.

Identify Your Attributes

Perseverance

How steadfastly do you pursue your goals despite difficulty or delay? Arctic wolves track prey for days through brutal conditions, reflecting how perseverant people maintain pursuit despite setbacks.

Identify Your Attributes

Adaptability

How quickly and calmly do you adjust to changing circumstances? Like the frog that thrives in both water and land, adaptable people transition smoothly between different environments. 

Identify Your Attributes

Decisiveness

How quickly and effectively can you make decisions when it matters? Cheetahs make split-second hunting choices, similar to decisive people who act without hesitation when timing matters.

Identify Your Attributes

Resilience

 How rapidly can you return to your baseline state after experiencing stress, trauma, or triumph? Tardigrades survive extreme conditions and recover quickly, just as resilient people bounce back from challenges.

Identify Your Attributes

Thriving in Chaos: Lessons from a Navy SEAL

As a Navy SEAL, I learned that it wasn't the scuba diving or skydiving that made us effective—it was our ability to drop into complex, chaotic environments and immediately perform.
Masters of Uncertainty reveals how anyone can develop this capability by understanding their unique attribute profile and leveraging it in challenging situations.

What People Are Saying

Real stories from real customers
Marcus L.
The Attributes Book
Understanding and cultivating the attributes that drive performance is the key to greatness. Diviney gives you the key if you’re willing to do the work. A must-read for anyone who cares about bettering themselves and their lives. Rich Diviney’s ‘The Attributes’ is now my go-to reference.
Mike S.
The Attributes Book
Rooted in experience assessing and selecting some of the most elite humans on earth, this book lays out a self-driven, reflective guide on how to improve as a human being. ALL LEADERS - THIS IS A MUST READ REGARDLESS OF DOMAIN OR INDUSTRY.
Erica G.
The Attributes Assessment
As a psychologist with extensive experience in assessments, what stood out to me was how the results are framed—a balance of top five strengths and bottom five attributes, all of which have utility. This fosters a more constructive and growth-oriented mindset.
Dwayne B.
The Attributes Assessment
We added The Attributes Assessment to our annual Beyond the Hill trip. It was truly impactful for the 20 students who participated. Each one concluded our discussion more informed about themselves and better prepared to join any team in the future. I will use the assessment for more of our student leaders next school year.
Ven M.
Masters of Uncertainty Book
If you’re looking for a book that blends personal development with real-world application, this is it. This book doesn’t just hype up resilience—it gives you the tools to actually develop it. The blend of Navy SEAL insights, neuroscience, and practical exercises makes it incredibly useful.
Dominic H.
Masters of Uncertainty Book
This book is not another SEAL tell-all. We're entering a world where structures of the past are being challenged, disrupted and replaced by more effective and innovative methods. I believe Rich has identified the leadership structure for the next generation.

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